Background

We worked with a general dropshipping store selling products across multiple categories, from home essentials to trending gadgets. The store had tested Meta Ads in the past but struggled with profitability and scalability due to high CPMs and inconsistent results.

Challenges

• No active Google Merchant Center setup

• Poor product feed quality (generic titles, low-quality images)

• Tracking and attribution issues

• Lack of a structured testing and scaling process

Our Approach

1. Google Merchant Center Setup
We created a compliant Merchant Center account, fixed feed disapprovals, and ensured all products were approved for Shopping campaigns.

2. Product Feed Optimization
Titles were rewritten with keyword-rich descriptions, images were upgraded, and product categories were corrected to improve ad relevance and CTR.

3. Campaign Structure
We launched Performance Max campaigns for testing a wide range of products, while separating bestsellers into dedicated high-budget campaigns for scaling.

4. Tracking & Data Accuracy
Server-side tracking and enhanced conversions were implemented to ensure every sale was accurately tracked in Google Ads.

5. Scaling Framework
We used a gradual budget increase strategy — scaling winners while excluding low performers — to maintain profitability.

Results After 8 Weeks

• Revenue scaled to consistent five-figure months

• ROAS increased from 1.7 to 3.3

• Bestsellers generating €1,500+ per day in revenue each

Key Takeaways

For general dropshipping stores, Google Ads offers a stable, intent-driven traffic source that can be scaled predictably. The key is to combine a clean Merchant Center setup, optimized product feed, accurate tracking, and a disciplined scaling framework.