In early 2025, we partnered with a fashion dropshipping store that was generating modest daily revenue but had the potential to grow significantly. Within just three months, we scaled the store to over €150K/month using a structured, data-driven Google Ads strategy.

This is the breakdown of what worked, and how you can apply similar principles to your own store.

1. Accurate Tracking & Data Input – The Foundation of Scaling

Before spending heavily on ads, we ensured that all tracking was accurate. This included fixing attribution errors, integrating server-side tracking, and validating conversion data inside Google Ads. Without accurate data, scaling is just guesswork — with it, you can make confident, profitable decisions.

2. Optimized Product Listings & Product Feed

We completely overhauled the Google Merchant Center feed:

• Clear, keyword-rich product titles

• High-quality images

• Structured descriptions and GTINs where applicable

These changes improved ad relevance, click-through rates, and conversion rates across the board.

3. Implementing Product Reviews

Social proof was a game-changer. By integrating verified product reviews, we increased trust and reduced buying hesitation. This alone lifted conversion rates by over 20% within the first month.

4. Scaling Bestsellers in Separate Campaigns

Not all products scale equally. Once we identified top-performing items, we moved them into dedicated campaigns with higher budgets. This allowed us to push winners aggressively without being held back by lower-performing products.

5. Continuous Optimization

Scaling is never a “set it and forget it” process. We ran weekly optimization cycles:

• Adjusting bids and budgets

• Testing new creatives and ad copy

• Adding negative keywords

• Monitoring market trends

This ensured we stayed profitable while increasing daily spend.

Results

From initial setup to €150K/month in 3 months
Higher ROAS and more consistent sales flow
Reduced wasted spend by over 30% compared to the client’s previous campaigns

Key takeaway: Scaling to €150K/month isn’t about a single magic trick — it’s about combining accurate tracking, a clean product feed, social proof, and strategic campaign structuring, all backed by consistent optimization.

If you want us to help scale your dropshipping store profitably with Google Ads, book a free consultation.